Genesys
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Using AI to Personalise the Customer Experience

Published by Genesys

Today's contact center and organisations gather far too much customer date to get away with impersonal service. Attention scarcity means you can;t afford to bombard your customers with irrelevent emails or lose their followship on social media because they'll churn. 

Given the importance of data for personalisation, you must perceive your contact center as the seat of personaliation - a value creator, not a cost center. 

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Related Categories IT Management & Strategy , Big Data, Business Intelligence (BI), Data Warehousing, BYOD, Consumerization of IT, Cloud Computing, Compliance, Content Management Systems (CMS), Data management, Enterprise Resource Planning (ERP), Finance & Finance Management, Infrastructure Management, Data Centers, Service Level Management, Business Process Management, Virtualization, Service Management, Project Management, Collaboration